In today’s portion of the film a lot was discussed about
athletes that stand up for causes as opposed to athletes that take the “corporate
way out”. It compared basketballs Michael
Jordan to Muhammad Ali in terms of
political stances and their given endorsements. It seemed to show Michael in a
bad light because he chose to take care of his endorsement obligations before
any political causes. I think in some cases there can be an argument made that athletes
could have done more. When it comes to Michael Jordan however, I don’t personally
think that the fact that he chose to protect his Nike contract was means for criticism.
The Jordan brand
through Nike has become an icon in sports today. It’s a brand that represents Jordan
and his hard work and success. By him putting the spotlight on a controversial
issue that could potentially harm the brands image would undo all the hard work
he had put in up till then. People may
call him selfish for not supporting the African American Democratic candidate in
the film. What the film didn’t mention was Jordan’s family. He has three
children and a wife who could potentially feel the backlash of his political
opinions as well.
All in all I enjoyed the film, but I defiantly thought this
portion was a little biased.
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