Advertising And The Target Audience

Have you ever noticed how companies do a great job and advertising certain products to certain groups of people. Think of beer commercials. They are usually targeted to men and involve sexy , women, sports, and the idea of macho men. They take the feministic approach and advertise in a way that will draw a mans attention. Think about beauty products such as hair care. We all use shampoo but commercials almost always direct these commercials to draw the attention of women because they know women are the ones who are going to be doing the shopping for the households hair care products. Advertisers obviously know they aren't going to be able to sell toys to adults so they make commercials that are going to get the attention of children . They make the toys look like so much fun and they know that the kid is going to do the advertising to the parents for them. When it comes to advertisements the primary focus is getting the attention of the target audience.