Recently we learned about princess culture of
the main components that entail it. Accordingly, the article that pertained to
this topic was quick to denounce the sense of independence that is supposedly
backed through Disney’s band of princesses.
Even if you didn’t read the article or are up to date on the topic, you
need to ask yourself this: Is Disney really trying to turn these young girls
into independent and self-sustaining women, or is this yet another marketing scheme
to bring in more revenue?
The
main aspect of princess culture that is being manipulated is independence. While their movies have historically depicted
princesses as being healthy, competent women that are able to function without anyone
else, Disney has been able to keep their true goal under the radar for quite
some time. Though they are adamant
towards promoting this sense of entitlement to young girls, they are mainly
doing this for money, just as a business should. While advocating this self-reliance, they are
at the same time causing these young girls to ask their parents to purchase
these brand name princess products. This
may just be my opinion, but I see a lot of irony in this. In a way, these girls feel that the only way
to truly be a capable woman is by being financially reliant on their
parents. Beginning to see the picture
now?
To clear things up, the main “goal” of this
culture is to encourage girls to be autonomous, yet the only way to do so is by
relying on mommy and daddy to buy them these products.
But
why have we been so willing to allow Disney to shape our daughters into
commodity-obsessed fiends? Should we let this continue to happen at the expense of innocent girls? This detrimental
paradox will not only drain a parent’s bank account, but more importantly it
will leave these naïve girls more dependent than before.
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