I found a
video on Buzzfeed that featured three girls, about the age of 7-9, who were
bored watching the typical pink and fluffy commercials that are targeted
towards their age group and gender. They then begin to create a workshop space
in their home using the toys that were supposed to be used for playing house to
instead create working pieces of equipment. This commercial is for toys that
show girls that they, too, can be engineers and have a right to play with these
types of toys.
The
commercial is very catchy with the action of the machine that the girls have
put together. However, what I think is more important is the words that are
used in the jingle. These include, “We would like to use our brains,” and “girls
should grow up knowing that they could engineer that.” I think these are the
types of messages that should be sent to young girls and this commercial really
pleases me because it promotes all types of careers to girls in a fun and
creative manner.
While
all most slogans do are repeat a catchy phrase over and over again, this song
has a message and requires the viewer to actually listen and watch what is
happening in the commercial. This creates another point that when buying toys
or products, people should understand what type of message they are promoting
by becoming a customer. This toy was refreshing with its promotion of girls as
smart and independent but also managed to keep their product fun and
entertaining.
No comments:
Post a Comment