Communication and Popular Culture: Does no ad mean no profit?

Tuesday, October 15, 2013

Does no ad mean no profit?

Branding and advertising are everywhere. From a label that is strategically placed in a television show to a small symbol on a shirt, various products are always targeting consumers. Personally, I have become accustomed to it and look at it as a part of society. There are labels, symbols, and slogans for every product and people can recognize them immediately. Businesses create images for their products and consumers look for the label that will represent them in the way they want to be seen.

But what would happen if a product refused to advertise? What if there were no commercials targeting mothers, children, families, or teenagers? This seems silly. Realistically, would a company even be able to survive without the competitive nature that is seen in other businesses? It almost seems that they would get pushed aside for the more flashy name-brand products that advertise happiness and beauty all in a bottle. However, one company dared to be different and decided that they wouldn’t produce any commercials. No commercials, just a product.

No-Ad Sunscreen has never produced a commercial and they are still thriving fifty years later. They are twice the size of national brands and have been named a “Best Buy” by a national source for four years in a row. They offer all the same types of sun care that you would find through a national brand – general, sport, kids, tanning, and after sun. They also have been highly recommended through online consumer reviews. Personally, it is all my family ever uses in our household.

It’s pretty amazing that a product can not only still exist but also become a leader in their field without ever strategically placing a label or filming an extravagant commercial. So how does this product make a name for itself? Through word of mouth and proof in the value of the product. It’s refreshing to know that people use a product that refuses to succumb to the common strategies and tricks that other companies are using on their consumers.

No-Ad :: Common Sense Suncare